Whether it’s Athens, Ancient Greece, or the Cyclades, Greece is becoming more and more an inspiration for brands globally…

As we move through 2024, a key trend in hair care is all about scalp health, especially focusing on the scalp microbiome…

The variety and creativity we saw were remarkable, with brands pushing boundaries to deliver truly unique designs…

Our debut post couldn’t be anything other than Gen Z and their preferences. Continue reading and let’s answer together the following questions…

We can’t wait to attend one of the most important events in the beauty industry – Cosmoprof Worldwide Bologna from March 21st to 24th – and connect with fellow enthusiasts, partners, and visionaries.

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a …